KidsEQ is the commercial arm of the non profit organization It is a merchandising company focused on Conscious Parenting and Emotional Literacy (EL) for children and families.

Founded in 1989 by Ayman Sawaf as a Media company, KidsEQ, known then as Enchanté Entertainment, produced inspirational films, books and TV series for children with such producers as Shelly Duvall and Norman Lear, in association with companies such as Warner Brothers, Sony and HBO. It also created the Mrs Murgatroyd, Emotional Literacy series. After 30 years creating content and promoting Emotional Literacy, Ayman and his partner Rowan, joined by a growing team of co-creators, are now turning their attention towards supporting the Social Emotional Learning (SEL) Industry and Conscious Parents everywhere.  Our new mission will manifest through:


Coming Soon..