Terms & Privacy Policy

KidsEQ Privacy Policy

Last Updated: 13 October 2025

1. Introduction

Welcome to KidsEQ (“we”, “us”, “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website www.kidseq.com and use our services.

We are based in the United Kingdom and process data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Company Details:

Company Name: KidsEQ
Email: info @ kidseq.com
Website: www.kidseq.com

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you:

Subscribe to our email list or newsletter
Join our community
Contact us with enquiries
Participate in surveys or feedback forms

This information may include:

Name
Email address
Any other information you choose to provide

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

IP address
Browser type and version
Operating system
Pages visited and time spent on pages
Referring website
Cookie data (see our Cookie Policy for details)

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 To Provide Our Services

To send you information about our community and training programmes
To communicate with you about emotional literacy resources for parents
To respond to your enquiries and provide customer support

3.2 To Improve Our Services

To understand how visitors use our website
To improve our content and user experience
To develop new services and features

3.3 Marketing Communications

To send you newsletters and updates about our community and training (only with your consent)
To inform you about new resources and programmes

You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

3.4 Legal Obligations

To comply with legal requirements
To protect our rights and the safety of our users

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

Consent: When you subscribe to our email list or newsletter
Legitimate Interests: To improve our services and understand our audience (provided this does not override your rights and interests)
Legal Obligation: When required to comply with legal requirements

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Email subscribers: We retain your information until you unsubscribe or request deletion
Website analytics data: We retain aggregated, anonymised data indefinitely

We review our data retention practices annually and delete or anonymise data that is no longer needed.

6. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties.

We may share your information in the following limited circumstances:

6.1 Service Providers

We may share data with trusted service providers who assist us in operating our website and delivering our services (such as email service providers and website hosting). These providers are contractually obligated to protect your data and use it only for the purposes we specify.

6.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

6.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

7. International Data Transfers

While we are based in the UK, some of our service providers may process data outside the UK and European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by the UK authorities
Transfers to countries with adequacy decisions
Other lawful transfer mechanisms under UK GDPR

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data (in certain circumstances)
Right to Restrict Processing: Request that we limit how we use your data
Right to Data Portability: Request transfer of your data to another organisation
Right to Object: Object to our processing of your personal data
Right to Withdraw Consent: Withdraw consent for processing based on consent at any time

To exercise any of these rights, please contact us at [contact email]. We will respond to your request within one month.

10. Children’s Privacy

Our services are intended for parents and adults. We do not knowingly collect personal information from children under 16 without parental consent. If you believe we have collected information from a child, please contact us immediately.

11. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. Please see our separate Cookie Policy for detailed information about the cookies we use and how to manage your preferences.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new policy on our website and updating the “Last Updated” date.

14. Contact Us and Complaints

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:

Email: info @ kidseq.com

You also have the right to lodge a complaint with the UK’s supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Telephone: 0303 123 1113

KidsEQ Terms of Use

Last Updated: 13 October 2025

Welcome to KidsEQ (www.kidseq.com). By using our website and community, you agree to these Terms of Use.

Company Details:

Company Name: KidsEQ
Email: info @ kidseq.com
Website: www.kidseq.com

1. Educational Content Only

The information and resources we provide about emotional literacy and parenting are for educational purposes only.

Our content is NOT:

Professional medical, psychological, or therapeutic advice
A substitute for professional consultation
Intended to diagnose, treat, or prevent any condition

Always seek qualified professional advice for concerns about child development, mental health, or family wellbeing.

2. Your Use of Our Website

You may:

Access and use our community and resources for personal, non-commercial purposes
Share our content with proper attribution

You must NOT:

Use our website for any unlawful purpose
Post or transmit harmful, abusive, threatening, or offensive content
Reproduce, sell, or distribute our content without permission
Attempt to gain unauthorised access to our systems
Misrepresent your identity or affiliation

Age requirement: Our services are intended for adults (18+). By using our website, you confirm you are at least 18 years old.

3. Our Content and Intellectual Property

All content on our website (text, images, videos, training materials, logos) belongs to KidsEQ and is protected by copyright and intellectual property laws.

You may not copy, modify, distribute, or use our content commercially without our written permission.

4. Community Guidelines

We provide a supportive community for parents. To maintain a safe and respectful space:

Be kind and respectful to other members
Keep discussions appropriate and constructive
Respect others’ privacy and experiences
No spam, self-promotion, or commercial activity without permission

We reserve the right to remove content or members who violate these guidelines.

5. Privacy

Your privacy matters to us. Please read our Privacy Policy to understand how we collect and use your information.

6. Disclaimer

Our website and services are provided “as is” without warranties of any kind. We do not guarantee that:

Our website will always be available or error-free
Our content will meet your specific needs
The information provided is complete or current

7. Limitation of Liability

To the extent permitted by UK law, KidsEQ shall not be liable for any indirect, incidental, or consequential damages arising from your use of our website.

This does not affect your statutory rights under UK consumer protection law, including our liability for:

Death or personal injury caused by our negligence
Fraud or fraudulent misrepresentation
Any other liability that cannot be excluded under UK law

8. Changes to These Terms

We may update these Terms from time to time. We’ll notify you by posting the updated version on our website with a new “Last Updated” date. Continued use of our website means you accept the changes.

9. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

10. Contact Us

Questions about these Terms? Contact us at:

Email: info @ kidseq.com
Website: www.kidseq.com

By using our website, you acknowledge that you have read and agree to these Terms of Use.

KidsEQ Cookie Policy

Last Updated: 13 October 2025

1. Introduction

This Cookie Policy explains how KidsEQ (“we”, “us”, “our”) uses cookies and similar tracking technologies on our website www.kidseq.com. This policy should be read in conjunction with our Privacy Policy.

By using our website, you consent to the use of cookies in accordance with this policy. If you do not agree with our use of cookies, you should adjust your browser settings or refrain from using our website.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies may be:

Session cookies: Temporary cookies that expire when you close your browser
Persistent cookies: Cookies that remain on your device for a set period or until you delete them

3. Types of Cookies We Use

We use different types of cookies for various purposes:

3.1 Strictly Necessary Cookies

These cookies are essential for our website to function properly. They enable basic features like page navigation and access to secure areas. Our website cannot function properly without these cookies.

Examples:

Session management cookies
Security cookies
Load balancing cookies

Legal Basis: These cookies are necessary for the performance of the website and do not require consent under UK PECR (Privacy and Electronic Communications Regulations).

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve our website’s functionality and user experience.

Examples:

Google Analytics
Page view tracking
Traffic source analysis
Session duration tracking

What we measure:

Number of visitors to our website
Pages visited and time spent on each page
How visitors navigate through our site
Which links are clicked
Traffic sources (how visitors find our site)

Legal Basis: These cookies require consent under UK PECR. We will only set these cookies if you accept them through our cookie banner.

3.3 Functionality Cookies

These cookies enable our website to remember choices you make (such as language preferences or region) and provide enhanced, personalised features.

Examples:

Language selection
User preferences
Form data retention

Legal Basis: These cookies require consent under UK PECR.

3.4 Marketing and Advertising Cookies

We use these cookies to deliver relevant information about our community, understand the effectiveness of our marketing efforts, and reach potential community members. These cookies may track your browsing activity across different websites.

We may use:

Social media pixels (Facebook, Instagram, LinkedIn, etc.)
Advertising network cookies (Google Ads, Facebook Ads)
Email campaign tracking (to see if emails are opened and which links are clicked)
Retargeting/remarketing cookies (to show information about our community to people who’ve visited our website)
Conversion tracking (to measure sign-ups to our email list)

What we measure:

Whether our marketing campaigns are reaching the right audience
Which marketing channels bring visitors to our website
How many visitors sign up for our community after seeing our marketing
Engagement with our marketing content

Legal Basis: These cookies require consent under UK PECR. We will only set these cookies if you accept them through our cookie banner.

4. Third-Party Cookies

Some cookies on our website may be set by third-party services we use. We do not control these cookies, and you should check the relevant third-party websites for information about their cookies.

Third-party services we may use:

Google Analytics
Brevo
Social media platforms

5. How to Manage Cookies

You have several options for managing cookies:

5.1 Cookie Consent Banner

When you first visit our website, you’ll see a cookie consent banner that allows you to:

Accept all cookies
Reject non-essential cookies
Customise your cookie preferences

You can change your cookie preferences at any time by [clicking here / accessing the cookie settings in the footer].

5.2 Browser Settings

You can control and delete cookies through your browser settings. Most browsers allow you to:

View what cookies are stored and delete them individually
Block third-party cookies
Block all cookies from specific websites
Block all cookies from being set
Delete all cookies when you close your browser

How to manage cookies in popular browsers:

Chrome: Settings > Privacy and Security > Cookies and other site data
Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Cookies and website data
Edge: Settings > Cookies and site permissions > Cookies and site data

For detailed instructions, visit your browser’s help pages:

Please note: Blocking or deleting cookies may impact your experience on our website and limit the functionality available to you.

5.3 Third-Party Opt-Outs

For third-party advertising cookies, you can opt out through:

Your Online Choices (EU): http://www.youronlinechoices.com/uk/your-ad-choices
Network Advertising Initiative (US): http://optout.networkadvertising.org/

6. Cookie Duration

Different cookies remain on your device for different periods:

Session cookies: Deleted when you close your browser
Persistent cookies: May remain for days, months, or years depending on the cookie’s purpose

You can view the expiration date of specific cookies in your browser settings.

7. Cookies We Use – Detailed List

[This section should be completed once you’ve finalised your cookie setup. Here’s a template:]

Cookie Name	Type	Purpose	Duration	Provider
[cookie_consent]	Strictly Necessary	Stores your cookie preferences	[12 months]	KidsEQ
[session_id]	Strictly Necessary	Maintains your session	Session	KidsEQ
[_ga]	Analytics	Google Analytics tracking	[2 years]	Google
[To be added]	[Type]	[Purpose]	[Duration]	[Provider]

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or legal requirements. When we make changes, we will:

Update the “Last Updated” date at the top of this policy
Notify you through our website or email (for material changes)
Request your consent again if we introduce new types of cookies that require consent

9. Your Rights

Under UK GDPR and PECR, you have rights regarding cookies and tracking technologies:

Right to withdraw consent: You can withdraw your consent for non-essential cookies at any time
Right to object: You can object to our use of cookies for certain purposes
Right to lodge a complaint: You can complain to the Information Commissioner’s Office (ICO) if you believe we are not complying with data protection laws

10. Contact Us

If you have any questions about our use of cookies, please contact us:

Email: info @ kidseq.com
Website: www.kidseq.com

For information about your data protection rights and how we handle your personal information, please see our Privacy Policy.

11. Useful Resources

For more information about cookies and online privacy:

Information Commissioner’s Office (ICO): https://ico.org.uk/for-the-public/online/cookies/
About Cookies: https://www.aboutcookies.org/
All About Cookies: https://www.allaboutcookies.org/

By continuing to use our website, you acknowledge that you have read and understood this Cookie Policy.